WORK

Storyvault Films: Sky Arts Portrait and Landscape Artist of the Year

We've worked with Storyvault Films since 2010 and launched Storyvault.com with comedian and historian Al Murray alongside Professor Tanya Byron.  This unique video library was created by Storyvault Films partner Stuart Prebble in order for individuals to preserve their remarkable memories of friends and families for future generations.  Since then, the Eye PR team has been running campaigns with its Film business and in particular on its successful series for Sky Arts, Portrait Artist of the Year and Landscape Artist of the Year. With this client our strategy has always been to put the competing artists centre-stage: our team works closely with each one and their families, developing unique story angles about their journey to the competition, and how taking part has helped transform their lives and careers for the better. We also work with the series' presenters Dame Joan Bakewell, Frank Skinner and now Stephen Mangan to create interview opportunities across national print and broadcast media; regionally, we’ve tailored our angles, whether that’s about the location, the artist or the sitter to maximise the breadth and depth of coverage for both Artist series.

This approach has worked: for the Portrait Series we regularly secure hours of prime TV broadcast time and radio across over 30 national and local stations; as well as more than 30 pieces of national and regional/local press coverage.

For the Landscape Artist of the Year,  TV coverage, and radio feature items about the series (upwards of seven hours of broadcasting on average). We achieve national newspaper coverage and hundreds of pieces of regional coverage making the artists the stars and helping them support their own businesses.

And with both series, Eye PR works with another of its clients Clarendon Fine Art and Whitewall Galleries to support an exhibition and tour around the UK showcasing the finalists work helping them build their careers- many of them are amateurs so this can often be the first chance their work has been seen in public.

Other work with Storyvault Films includes the film and theatrical release of soul music legend Teddy Pendergrass and the award winning The Football Club:  Artist in Residence series on C4.

Solgar UK & Nature's Bounty

Eye PR has been managing consumer brand relations across the Solgar range for the past three years. Our approach has always been to: put the brand into the context of consumers' lifestyles and habits, demonstrating how individual products and lines fit in with their needs and aspirations; and leverage the trust that the public puts in health and fitness professionals, from journalists and experts through to doctors and trainers.

Among the highlights of our relationship with the respected supplements brand have been: the launch of Collagen Hyaluronic Acid Complex and the Beauty range; establishing Solgar 7 as a leading promoter of joint and bone health; the launch of Triple Strength Omega-3; introducing new lifestyle experts  – including Dr Ellie Cannon (medical), Zoe Palmer-Wright (nutrition) Laura Williams and BROGA creator Matt Miller (both fitness) – to support core messages and influencers.  Dr Ellie Cannon was secured as Solgar’s Brand Ambassador under Eye PR’s direction.  We also developed a strategic relationship with the Guild Of Health Writers; and the launch of the Nature's Bounty sister brand a year ago.

Our strategy of courting experts and journalists pays dividends for the Solgar client team: the Solgar brand has been regularly featured and endorsed by key influencers including 600+ print and web publications, with a combined circulation of 30.7 million helping us build the brand’s reputation.

The Peel Group – Gloucester Quays

Eye PR worked with the Peel Group for almost five years to help put its Gloucester Quays retail outlet on the map.  The client tasked us to help develop a number of events to encourage people to visit the area outside a 10-15 mile radius. We collaborated with the Peel Group marketing team to support and develop a number of ‘destination’ events that would appeal to a broad family audience; while visiting these events, the aim was to entice them into the retail outlet with offers and promotions.

We managed the first ever Gloucester Quays Food Festival, and its success enabled us to develop the event as an annual event and a must visit for ‘foodies’. We then helped develop the Gloucester Quays Garden Festival and a Gloucester Quays Victorian Market using similar strategies, developing the PR and marketing planning to ensure they had a following and a place on the calendar - not just for those living within a 10 mile radius, but further afield.  For the Food Festival, we worked with celebrity chefs James Martin, Gino D’Acampo, and collaborated with Tom and Henry Herbert (the ‘Fabulous Baker Brothers’) and baker Stacie Stewart.  For the Garden Festival we secured gardeners David Domoney and worked alongside Diarmuid Gavin, Charlie Dimmock and Carol Klein of BBC Gardener's World.

Working closely with partnering Talent, we created VIP packages, and photocalls to maximise exposure in diary pages and style sections of the national and regional press including placements in highly competitive Listings and What’s on sections. The annual events continue to attract hundreds of thousands of visitors each year, and remain at the heart of the strategy for the Gloucester Quays development.

LA Fitness

Not long before Eye PR was appointed, LA fitness secured a £30 million investment programme for its 81 clubs across the UK, including refurbishing all its gyms. We were tasked with managing the brand and corporate profile at a national, regional and local level. We were asked to come up with a creative idea that would help create buzz in October in London (where 20% of its clubs are based) and to ‘warm up’ the media in the run up to its most important trading month - January.

it’s little known that all LA fitness clubs had a swimming pool – and whether gym users use them or not, a pool is a reason why consumers choose one club over another. As part of our creative theme we commissioned 3D artists Max Hill and Joe Lowry to draw a swimming pool canvas that we could take on a road show to key clubs in London, and engaged the British Synchronised Swimming Team to perform one of their warm up routines for the Olympics.  Taking over Marylebone train station, London Wall and West India Quay side to support three of LA fitness' newly refurbed Clubs , Eye PR set up photocalls and promotional material to help deliver the buzz . Materials and visuals were shared in-store and across all LA fitness' social media platforms.

Positive media coverage at a national and regional/local level – including their tier one media targets The Times and London Evening Standard – resulted in a 120% increase in enquiries in a traditionally quiet month for fitness clubs and led to an average of 40 new business contacts per club.

We worked with the team for over 8 years and helped support them as they sold their estate to Virgin Leisure, David Lloyd and Fitness First.

Other clients

Clarendon Fine Art and Whitewall Galleries:  we’re helping build the national and regional profile of the largest gallery group in the UK supporting their key artists including Sherree Valentine-Daines whom we recently set up with chef, broadcaster and author Rick Stein to paint as part of a charity fundraising initiative for the Cornwall Air Ambulance Trust, as well as Fabian Perez who unveiled a painting of Countess Spencer at Althorp House as part of a unique VIP event over the Summer.  There’s always plenty going on with this client - check our social channels to find out what we’re doing and with whom!

King of Soho Gin:  is named after the famous property and entertainment mogul Paul Raymond, the original ‘King of Soho’ and inspiration behind the brand.  A celebration of Soho’s diverse culture, community and creativity, we’re busy supporting Alex Robson, co-founder as well as making sure the right influencers are tasting and reviewing the London dry and Pink versions.

The Mayors Fund for London:  Eye PR has worked with social mobility charity The Mayor’s Fund for London since 2011, which aims to empower young Londoners from disadvantaged backgrounds to acquire the skills and opportunities they need to secure employment, climb the career ladder and escape the threat of poverty. The Mayor is their patron.  We developed, launched and devised their own Youth Board which is now a key project for the charity.  Support includes fund-raising and awareness building events -from London’s Biggest Breakfast to Kitchen Social.  We promoted a unique fundraising exhibition ‘Team GB’s Glory Moments’ featuring signed photographs of every athletes winning moment and helped secure riders and celebrity supporters for ‘Team Boris’ to raise money at Ride London.  Alongside its ‘Get Reading’ campaign we also worked with Johnny Ball using a game to make Maths fun.

Measure Bowel Health Test: Eye PR launched the first ever digital bowel health test onto the UK market some 4 years ago and helped it sell out within days. The team - a spin out from Oxford University - have since come back to us to help relaunch the brand, and build a sustained pr, marketing and advertising campaign to ensure the right connections with experts to recommend this diagnostic tool to patients as well as direct to individuals, friends and family members.

Unilever Comfort, BP UK Retail, Ford Telematics, Mars Confectionery, J&J, Seven Seas, Village Gyms & Surge Fitness are just some of the other brands we’re proud to have worked with

CONTACT US

If you'd like to know more about the work behind the images, and how we could help you then contact Kerry
or ring on  +44 (0) 203 780 4641

Eye PR, LAB, Third Floor, 25-27 Shaftesbury Avenue, London W1D 4EQ